Evaluate your web site by answering these questions, they will help you determine if your web site is as clear and simple for your customers as you need it to be:
What is your business, what do you do/sell/teach – who are you trying to reach?
Why should they buy from you rather than competition?
Is text brief and concise about your products/services with links to detailed information, testimonials and reviews?
Is it easy to locate customer service info and references?
Is your company contact information highly visible and complete?
Are your products and services easy to find?
Do you give plenty of information about who you are?
Do you have links to Twitter, Facebook, and other social networking sites?
Do you have consistent, easy to use navigation?