6 Ways to Brand Yourself

Create your own brand.  You want your brand to exude a) confidence b) reliability and c) relevance. It doesn’t matter what your line of work is – a brand allows you to branch out in all sorts of directions. Start with your name. 1.  Get a domain name. Now if your name is John Smith, […]

10 Tips For Marketing

1. Get Focused Who are you speaking to? Provide content that communicates with your customers and prospects in a language they understand. 2. Create Goals for your Content What are you trying to achieve? When designing your content make sure it is not content for contents sake, but is assisting you in growing your business 3. Become a […]

Social Media at Work

What are the psychological implications when companies block access to social networking sites at work? To answer the question, one needs to understand why are social networking sites blocked in the first place. Robert Half Technology, a staffing provider of IT resources, conducted a survey where they interviewed more than 1,400 chief information officers from […]